Why You Need to Know About 10DLC and Toll-Free Verified Numbers

Unregistered Traffic Updates

  • As of 31 March 2023, providers will block SMS messages for DIDs without a Campaign ID assigned to them.

  • Beginning 1 June 2023, T-Mobile will increase unregistered 10DLC SMS and MMS mobile messaging pass-through fees.

Note: We recently updated our pass-through fees. Check out our Ancillary Fees page for details.

Registration Checklist

Use this checklist to guide you through the steps to gather business and registration information so you can successfully send campaign messaging to your customers. Links to pertinent sections in this topic are included to help clarify the activities.

Additional sections in this topic can help expand your understanding of the registration process.

For successful registration, you should have a well-defined goal, target audience, and campaign content. These are all required to register a number for business messaging.

Check with your legal department for compliance with local and federal laws. See these resources for help.

Collect your brand or business information; for example, legal company name, doing business as (DBA), or brand name. Brand information is required to register a number for messaging.

Decide if your campaign will be sent from multiple numbers. If so, be aware that any more than 49 numbers tied to a single campaign incurs an additional fee imposed by the mobile providers, known as a Pooling Fee. For more information, check out the pricing list in the Messaging 10DLC Other Fees section.

Identify your use case type for your campaign: Standard, Special, or Low Volume Mixed Case.

Create example messages to use for registration. These should be substantially like the actual messages you will use for your campaign.

Determine if the campaign will be a single message (transactional) or recurring message (subscription) program.

Create opt-in/-out options for your customers. These are requirements by the carriers. And if you don’t know how these will work, and can provide evidence as such, your campaign will likely not be approved. Ensure Opt-out process responses to keywords STOP and HELP.

Review your campaign for compliance.

Review campaign registration pricing and associated carrier fees here.

Once you have all this information ready, you’re ready to register your brand and campaign. Complete the 10DLC SMS Messaging Registration Form to provide this information to IntelePeer so we can register your campaign.

 

 

 

 

 

 

 

 

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For More Information

If you still have questions, send them to numberadmin@intelepeer.com, and we’ll make sure to answer them.

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